ZTE announces the ZMAX with T-Mobile as the exclusive carrier

[Justin Herrick]

Today, ZTE announced a new device with a massive display that will be available exclusively through T-Mobile. The ZMAX is a mid-range handset with a 5.7-inch display. To keep costs down, the resolution of the display is 1280×720 and the processor inside is the Snapdragon 400. The standout of the ZMAX is its battery life. It can last two days on average thanks to a 3400mAh battery.

Everything else about the ZMAX is reasonable and completely capable. An 8MP camera capable of recording 1080p video is on the back and a 1.6MP camera sits on the front. The internal storage is 16GB and ZTE included a microSD card slot. Also, it ships with Android 4.4 KitKat.

The ZTE ZMAX will arrive online and at T-Mobile stores on September 24 for $10.50 per month for twenty-four months. MetroPCS will follow in carrying the ZMAX later this year.

Hit the break for the full press release.

ZTE Makes It Easy to Live Large with the New ZMAX Phablet at T-Mobile

Large on battery life and screen size, yet oh so easy to hold, Un-carrier™ customers can get more of what they want with the ZTE ZMAX starting September 24

RICHARDSON, Texas–(BUSINESS WIRE)– ZTE USA, the fourth largest smartphone manufacturer in the U.S.*, today introduced the ZTE ZMAX at its launch event in New York City and announced the phone’s exclusive availability with T-Mobile beginning September 24. This beautiful, value priced LTE smartphone with a 5.7 inch HD screen heightens performance and class in the mid-range market, giving T-Mobile customers more choice and exceptional value they’ve come to expect. The phone’s 3400 mAh battery is one of the highest-capacity batteries on the market and, under normal usage, lasts two days on average with a single charge. The ZTE ZMAX has a curved smooth back and slender build that gives the word phablet a whole new feeling.

“The ZMAX is the latest example of ZTE designing devices with the user in mind. It has more battery life, more screen and more style but it does not cost you more,” said Lixin Cheng, chairman and CEO of ZTE USA. “When customers see the unique look of ZTE smartphones and the technology, they are surprised our phones are a third of the cost of mainstream brands. We think the ZMAX is going to be a great addition to T-Mobile’s Un-carrier proposition and we are excited to have the ZMAX on their network.”

ZTE ZMAX ships with a nearly-stock version of the Android KitKat 4.4 operating system. The approach to the OS continues into the exterior design of the device, with its square corners, rounded back and semi-matte black finish. Behind its HD 5.7-inch screen is a Qualcomm quad-core processor, Dolby Digital sound and 16GB of storage that is expandable to 32GB with a micro SD card.

Starting September 24, the ZTE ZMAX will be available at participating T-Mobile retail locations and online at T-Mobile.com for $0 down and $10.50 a month for 24 months on T-Mobile’s Equipment Installment Plan (EIP). MetroPCS will carry the device later this year.

“ZTE’s ZMAX combines the latest technology with distinctive design to give our customers an incredibly affordable large screen smartphone,” said Jason Young, Senior Vice President, Marketing at T-Mobile. “And on T-Mobile’s fastest nationwide LTE network with Wi-Fi Un-leashed and Simple Global, you’ve got worldwide coverage the old carriers can’t begin to match.”

ZTE ZMAX specifications:

• Battery: 3400 mAh
• Dimensions: 6.4” x 3.3” x 0.35”, 6.7 oz.
• Display: 5.7″ TFT LCD HD 1280 x 720
• Memory: 16GB ROM, expandable to 32GB via micro SD
• Network Compatibility: LTE, GSM
• Operating System: Android KitKat 4.4
• Processor: Qualcomm® Snapdragon™ 400 Quad Core with Adreno 305 GPU at 1.2 GHz
• Camera: 8MP rear, 1.6MP front, 1080p video

* Strategy Analytics, North America Handset Vendor Market Share: Q2 2014* Prices may vary depending on location

Device Pricing for well-qualified customers. $0 down + $10.50 x 24/mos. If you cancel wireless service, remaining balance on phone becomes due. Total price $252. 0% APR; O.A.C. Taxes & fees additional; total device tax due at sale. See T-Mobile.com for details.
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