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Jeff Causey
Guest
In this fast-paced world, every second seems to count. Google and Twitter have started working together to trim down the seconds that smartphone users may wait for an article on their smartphone to appear from a few seconds to zero seconds. So-called “instant articles” are part of a push by social media and tech giants like Facebook, Apple and Snapchat to make it easier to connect content publishers with readers. The apparent Google and Twitter partnership adds a couple different wrinkles to the concept of instant articles as the companies plan to open source their publishing tools and they do not plan to host the content themselves, relying instead on cached web pages.
Sources have pointed out that the use of cached information has a couple benefits, notably for Google. First, this may head off some complaints connected to Google providing results from their own hosted content, like the news snippets many European publishers object to, instead of sending users to other sites. Second, the use of cached pages means the original ads will continue to appear next to a story, helping them to retain their value longer.
Sources close to the project say Google and Twitter are speaking of the new instant articles as “accelerated mobile pages” during this development stage. They also point out that the companies do not plan to launch separate, standalone solutions or apps for the presentation of this content – it will just launch from within the Google or Twitter framework.
No details have been revealed about what ad revenue structures may be like for the new service and both companies have declined to comment on the project.
source: Re/Code
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