J
Jared Peters
Guest
Facebook is rolling out a new feature to your news feed starting today that will attempt to give you a more immersive look into certain news stories. You’ll soon start seeing 360-degree videos on your news feed that will allow you to pan around a video, kind of like a more detailed, interactive panoramic photo.The videos are shot with special camera equipment, so don’t expect to see your buddies upload any of these from their smartphones anytime soon, but they give a completely immersive experience of a particular event or story. Facebook uses concerts as an example, so you can imagine panning around a live music show to see what’s going on in the audience and on stage. It’s definitely a new experience for media consumption that we’re only just beginning to try and tackle with the likes of VR, so if Facebook can get the ball rolling here it’s bound to be a very cool thing to see.
Facebook currently has some very heavy hitters on board with these 360-degree videos, including Star Wars, Saturday Night Live, GoPro, and the Discovery Channel, so there should be a good amount of content available from the get-go. The content should keep filling out as more companies begin to invest in the platform.
Android will be getting the feature first, with iOS coming in the next few months. That’s an interesting twist, but a welcome one nonetheless.
source: Facebook
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