J
Jeff Causey
Guest
YouTube launched their new subscription service yesterday, called YouTube Red, and almost immediately the name started drawing some virtual side-eye looks from around the web. For those who have paid attention to the search results when they accidentally searched on the wrong term, there is another video service out there called RedTube that is dedicated to porn videos. YouTube appears to be playing a dangerous game in selecting a name so similar to a porn site for their own premium video service.
In response to the feedback surfacing around the Internet, YouTube is trying to explain their choice of name. On the surface, a YouTube executive says, “As we talked to users and fans in our studies, the term ‘red’ is often associated with YouTube. It has a lot of meaning in terms of love and the red carpet.” That does make some sense.
However, there seems to be decent odds that this decision may have been influenced by the SEO pros, and YouTube should have access to a few of them. If a user out there just happens to do a search on terms like “red,” “tube,” and “videos” there is a chance YouTube’s new service may pop up in results that would otherwise be dominated by RedTube links. Effectively, Google may be hoping to squeeze out a few more hits by riding on the back of porn searches.
As upset as people have been about the name of the new service, another point of contention has been the extra $3 per month expense for the iOS version. According to YouTube, they are just passing on the 30 percent premium that Apple charges them.
source: TheNextWeb
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