YouTube backing content creators by paying fees against copyright takedowns

[Jared Peters]

We’ve all seen cases of YouTube videos getting taken down over copyright claims, and sometimes those claims are a little outlandish and unfair to the content creator. Obviously YouTube doesn’t condone piracy, but sometimes those claims can take down perfectly legitimate, fair use cases of content. That kind of thing hurts YouTube more than it helps, so the site is planning on backing up some of its content creators if they happen to face any legal action over these copyright takedowns.

This doesn’t mean YouTube is going to rush to aid just anyone that gets hit with a copyright takedown action, as the program is starting with only four creators. It also isn’t going to be stopping the copyright takedowns, but it will help pay for legal fees if any legal action is taken against the creators after the takedown occurs.

The plan for this program is to increase brand loyalty and to help educate users on fair use laws. And really, the legal fees of a handful of YouTube creators is cheap for all the good press this would bring the company.

source: New York Times


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