J
Justin Herrick
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Did you know Xiaomi operates an imaging technology company? It’s called YI. And among its products is the YI Action Camera that rivals what we’ve seen from companies like GoPro and Activeon but costs much less. Although it has been sold internationally, the United States has never had access to the device. Xiaomi is proud to be changing that after partnering with Amazon to be the exclusive seller of the YI Action Camera in the United States.
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Key specifications:
- 16MP camera (Sony-made sensor)
- Ambarella A7LS processor
- 155-degree ultra wide-angle lens
- MicroSD card slot for additional storage
- 2.4 x 0.8 x 1.6in, 2.7oz
The YI Action Camera has optical image stabilization, 3D noise reduction, motion compensation, and blur reduction to keep things looking clean and crisp. For video, it shoots video in Full HD (1920×1080). Battery life is estimated to last for around 90 minutes each time the 1100mAh battery is fully charged.
Xiaomi has released a companion app for its action camera that allows users to control it and adjust settings remotely.
Ye Song, co-founder of YI, said this about the company’s action camera:
“As a technology company deeply rooted in photography and imaging, the YI action camera is just the beginning of our range of products. We are committed to providing the highest quality imaging technology that real people use for real life. With the action camera we want to make it easy and fun for everyone to unlock their creativity and share their stories.”
The YI Action Camera is available from Amazon for $99, coming in lemon lime and arctic white varieties. Xiaomi also has an abundance of accessories for this device — a waterproof case, a bike mount, a hand mount, and a selfie stick. Amazon is selling a bundle that includes the YI Action Camera, a selfie stick, and a Bluetooth remote for $139. All of these items are eligible for Amazon’s free two-day shipping with a Prime membership.
[Amazon]
YI Action Camera Now Available in U.S. via Amazon
Colorful, Powerful and Pocket-Sized Video Camera Offers Affordable Alternative in Time for Holidays
SAN FRANCISCO–(BUSINESS WIRE)–YI, the imaging technology company and maker of a successful line of action and home cameras, announced today that its YI action camera is now available for the first time in a limited release version exclusively for the United States through Amazon for $99.95. The YI action camera is a powerful and portable video camera that allows anyone to capture his or her adventures in breathtaking color and clarity. An accompanying iOS and Android app lets users control the camera and showcase their experiences via mobile devices.
“As a technology company deeply rooted in photography and imaging, the YI action camera is just the beginning of our range of products,” said Ye Song, co-founder, YI. “We are committed to providing the highest quality imaging technology that real people use for real life. With the action camera we want to make it easy and fun for everyone to unlock their creativity and share their stories.”
At just 2.7 ounces, the YI action camera is a lightweight, pocket-sized video camera packed with the world’s leading image processor and a 155° ultra-wide angle lens. It offers the ability to capture full high definition videos and 16 megapixel still photos, and record up to 90 minutes of footage on a single charge.
The action camera is also equipped with built-in Wi-Fi and Bluetooth so it can be controlled via smartphone from up to 300 feet away and an accompanying YI Action App offers the ability to adjust camera settings and stream live footage instantly on a smartphone. Camera color options, including lime green and arctic white, let users represent their personal style.
“Given the outstanding reviews and incredible demand we have already seen for YI in the U.S., we are excited to extend its reach through our relationship with Amazon Exclusives, its invitation only program,” added Song.
Also available on Amazon are a range of YI accessories including an expandable selfie-stick, Bluetooth remote control, waterproof case, and a variety of mounts such as the hand mount, bike handlebar mount, and more.
Pricing and Availability
YI action camera: Available in arctic white and lime green in the U.S. on Amazon.com for $99.95.
YI action camera kit: Packaged with a selfie stick and Bluetooth remote; Available in arctic white and lime green in the U.S. on Amazon.com for $139.95.
The action camera comes with a one-year warranty.
About YI
YI is an imaging technology company that is committed to making cameras and accessories that real people use for real life—and all of the surprises it brings. Its products including an action camera and home camera offer high performance features and quality at an affordable price tag. In China, YI is part of the Xiaomi family, which has a history of making revolutionary technology accessible to everyone. For more information visit weareYI.com and to purchase visit www.amazon.com/shops/weareYI.
Come comment on this article: Xiaomi partners with Amazon to sell the YI Action Camera in the U.S.
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