TAG Heuer is experiencing difficulty keeping up with the rapid demand for its Android Wear...

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Doug Demagistris

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Back in November, TAG Heuer released its first ever Android Wear smartwatch. And so far everything is looking good.


The TAG Heuer smartwatch is a super premium Android Wear powered smartwatch with a round display. Out of all smartwatches, none resemble that of a real watch as closely as the TAG Heuer smartwatch. Apparently the $1,500 price tag isn’t a deal breaker.

A recent report from Bloomberg states that retailers and subsidiaries have requested approximately 100,000 TAG Heuer units since its release. This number is quite shocking and has pushed the company to raise its production level to 2,000 units weekly. In matter of fact, TAG Heuer has suspended sales temporarily while it attempts to catch up with the high demand. For now, the only ones who can get their hands on the smartwatch are physical retail stores.

Due to the success the smartwatch has received, Jean-Claude Biver CEO of TAG Heuer made the following statement in an interview with Bloomberg:


“Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017.”

Source: Bloomberg


Come comment on this article: TAG Heuer is experiencing difficulty keeping up with the rapid demand for its Android Wear smartwatch

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