BlackBerry Priv might get permanently discounted in February of 2016

[Doug Demagistris]

BlackBerry’s $699 price tag for the Priv handset is a bit steep for some, however, that may change time come this February.


According to John Chen, the CEO of BlackBerry, the price for the Priv handset will be cut down early next year. The handset is expected to get permanently discounted near the upcoming Mobile World Congress expo taking place in Barcelona. The expo is already set to take place between February 22 and the 25. A number of manufacturers will be introducing new handsets there so it only makes sense for BlackBerry to lower its prices. At this point in time, there’s been no indication on how much the handset’s cost will be reduced, however it’ll likely be a good amount. So if you’re hesitant on buying BlackBerry’s new Android-powered Priv handset, you might want to consider waiting.

Thanks to Seeking Alpha we were able to obtain Chen’s statement regarding the price of the BlackBerry Priv. The following statement took place in a conference call following the release of the company’s third quarter earnings report:

Good question. So we have a model obviously, of pricing. I think the pricing will hold pretty strong for the next quarter in Q4. We already have seen some of the POs coming in. Especially in new introductions, margin is usually pretty strong. But I’m not — but you all know the market very well.

In about Mobile World Congress time, we will see introduction of new technology from our competitors. We have maybe a midlife kicker coming in around that time, but I expect ourselves to have to reduce our price to be competitive.

We do have some unique features at PRIV, as being well-received especially in the security world, in the privacy world. But we obviously won’t fool ourselves to expect that they will continue to maintain the high prices that we could get today. So we have our natural trend and a model that goes through 12 months out and then after 12 months, we’re going to have to reexamine that.
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Source: Seeking Alpha


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