Samsung plans to cut smartphone shipments by 12% next year

[Brent D'Alessandro]

Samsung released some pretty great phones in 2015, but new reports claim Samsung is planning on reducing their smartphone shipments by 12% in 2016. It sounds like a fairly large cut, but they will still be producing roughly 420-430 million devices.

The reductions will also probably be only from regions where Samsung phones don’t sell as well. Currently, Samsung has a global market share of 20% followed by Apple, and Chinese companies, which they don’t plan on losing any of.

Samsung also plans on keeping the Edge version of the S7 because the S6 Edge has received a better response than anticipated. With the slight reduction and expected high S7 sales, Samsung plans on maintaining its global market share.

Source: Korea Times
Via: SamMobile


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