T
Tom Morgan
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HTC CEO Cher Wang has assured fans that the company will continue to have a presence in the market, despite some predictions saying otherwise.
The group boss deemed it necessary to speak out following comments made by Reuters columnist, Robyn Mak. Mak claimed that HTC will become one of several smartphone brands to ‘head for extinction’ in 2016.
He commented: “Loss-making brands, from HTC to Sony, might be forced to conclude that the game is over.”
Despite Mak’s comments, Wang remains confident that HTC will keep its head above water. In a recent meeting with press, the boss promised that 2016 would be ‘a big year’ for HTC, aiming to penetrate the high-end market and offer affordable products too.
Back in August, Phandroid reported that HTC’s company stock was falling dramatically, ‘around 60%’ since the group released its Q2 financial report. The website’s report went on to add that of the 22 analyst firms tracked by Bloomberg, none would recommend buying stock in HTC.
Meanwhile, HTC continues to work on its VR headset, the HTC Vive, set to make an appearance at CES. Speaking at HTC’s Vive Unbound event in Beijing, China, Wang claimed that the release delay (now set for April 2016) was due to a ‘very, very big’ technological development.
HTC will surely be hoping the rumoured M10 flagship smartphone also does enough to calm the doubters.
Source: FocusTaiwan
Via: Phandroid
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