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Yoni Heisler
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Are the tides turning? Are auto industry incumbents finally starting to view Apple's rumored electric car with a tinge of optimism as opposed to reflexively categorizing the endeavor as a gigantic money pit? It sure seems that way.
Not too long after Tesla CEO Elon Musk said that Apple is likely to produce a compelling electric car, Daimler CEO Dieter Zetsche recently said that Apple is making more progress on its car initiative than he previously gave them credit for. Of course, with all things being relative, we're can't exactly say what Zetsche's initial thoughts were on the viability of an Apple branded car. Nonetheless, it's refreshing to see established players within the auto industry get excited about a new entrant rather than dismissing the possibility out of hand.
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Via BRG - Boy Genius Report