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Brad Ward
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T-Mobile announced in a press release today that it would extend its free video streaming service Binge On to include YouTube and others.
The newcomers to T-Mobile’s Binge On service include Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV, and YouTube.
YouTube earlier claimed that T-Mobile was interfering with video traffic by throttling YouTube video streaming.
These new additions now let T-Mobile customers stream video for free from over 50 different providers. You can find a full list of video providers that work with T-Mobile’s Binge On service here.
Despite being the victim of much controversy, T-Mobile’s Binge On program has been a huge success. As of the end of January 2016, T-Mobile customers watched over 34 petabytes of video streaming with Binge On.
That happened in just two months time, with T-Mobile launching its Binge On service in November. And since then, T-Mobile says those numbers have nearly doubled. Here’s the official statement from the Un-carrier:
“More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.”
Suffice to say, T-Mobile is seeing a lot of great success with its Binge On program. And despite all of the controversy, T-Mobile has added some things to Binge On to give video providers more control of how content is optimized:
“Today, T-Mobile announced yet another update and new options for video providers giving them more choice over how Binge On’s video optimization applies to their content. Now video providers can choose to have their content stream at native resolutions – including Ultra HD and beyond – without Binge On’s mobile optimization, using up customers’ high-speed data faster.”
There’s a bit of a caveat with that. Video providers changing how their content is streamed have the potential to eat into a user’s data plan. These providers can choose for their content to be streamed in its native resolution without Binge On’s mobile optimization.
It’s an interesting feature to add, but gives video providers a little bit more control over how their content is streamed.
What do you think of Binge On?
source: T-Mobile
Come comment on this article: T-Mobile expands Binge On to include free video streaming for YouTube and others
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