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Yoni Heisler
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It's no secret that iPhone sales in 2016 may take a dip for the first time in history. Hardly a point of speculation, even Tim Cook conceded this point during an earnings conference call this past January. It's also no secret that the recently launched iPhone SE, for many users, has been a long time coming. While Apple's iPhone 6 and 6s models have sold remarkably well, the reality is that large swaths of users simply prefer a smaller form factor. Indeed, Apple noted not too long ago that it sold more than 30 million 4-inch iPhone models in 2015 alone. All that said, the iPhone SE was seemingly well positioned to help bolster iPhone sales during traditionally lower volume sales months. And yet, for reasons that aren't exactly clear, Apple launched the iPhone SE with embarrassingly low supply. (more…)
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