J
Jared Peters
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HTC has been trying to turn their fortunes around for the past few years, but so far nothing has really worked for them. That trend is continuing, as their Q1 2016 reports are in and things are as bad as ever.For the first quarter of this year, the company lost $148 million. Granted, HTC didn’t have a new flagship during the first three months of the year, but that’s still an incredibly brutal quarter to endure. What really hurts, though, is that HTC’s revenue was only 14.8 billion Taiwanese dollars for this quarter, which is a massive 64% less than their revenue from Q1 of 2015. So not only is HTC not making money on what they’re selling, but they’re selling significantly less of it, too.
That’s the bad news, but HTC does have a silver lining. The HTC 10 just hit shelves, and so far reviews are glowing for the device. There’s no guarantee that will turn things around for them, but it’s a start. They’ve also got the HTC Vive which will likely be a much more profitable device if it catches on, and that wasn’t recorded in this report.
Other than that, it’s back to basics for HTC. They’re cutting costs and focusing on products that will increase revenue and profitability, which means downsizing in the short term and trying to squeeze as much as they can out of things like the flagship HTC 10 and the Vive. Here’s hoping that it works for them.
source: HTC
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