J
Jacob Siegal
Guest
Marvel and DC have competed at comic book shops and newsstands for decades, but the stakes are higher than ever as the two brands compete at the box office. With marketing and promotion included, the production budget of Batman v Superman: Dawn of Justice was likely north of $400 million, which makes its impressive $860 million worldwide haul slightly less impressive. But failing to hit $1 billion isn't the biggest mistake DC has ever made. In fact, it's not even close. (more…)
Via BRG - Boy Genius Report