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Yoni Heisler
Guest
Netflix's strategy for global video domination can be summed up in two words: original content. Building off the success of 2013's House of Cards, Netflix in recent years has launched an absolute avalanche of original content that spans every genre imaginable, including crime thrillers, comedies, sci-fi, political dramas, animated sitcoms, superhero dramas and even true-crime documentaries. In fact, Netflix this past January said that it plans to roll out 600 hours of original programming throughout 2016, an impressive 33% increase from 2015. Because developing and producing original content can get wildly expensive, Netflix's increased focus on original content coincides with the company's lessening interest in securing licensing deals with movie studios. The most recent casualty of Netflix's original programming addiction is Miramax. In May of 2011, Netflix signed a 5-year and rumored $100 million licensing deal with the famed movie studio. With that deal set to expire at the end of May, Netflix reportedly has no plans to renew it in full. In turn, more than 600 movie titles will instantly be removed from Netflix's catalog beginning on June 1. (more…)
Via BRG - Boy Genius Report