Twitter copies Snapchat in desperate bid to remain relevant

  • Thread starter Thread starter Chris Mills
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Chris Mills

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Twitter is acutely aware that it's no longer the hip social network of choice for tweens. (Was it ever the hip network of choice for anyone?) In a bid to become cool again, and also boost its stock price, the network has been rolling out changes over the past couple months. The latest comes straight from Snapchat's playbook. Starting sometime in the next few weeks, Twitter's app will have #Stickers that you can plaster over your photos. Make no mistake: these aren't the the same kind of stickers that Facebook and Snapchat and Kim Kardashian have been touting for years: these are, per the press release, #Stickers and therefore definitely new and interesting and better. This is what Twitter has been missing all this time. This is the solution. Stickers and slightly longer tweets will finally Make Twitter Great Again.

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Via BRG - Boy Genius Report
 
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