Is Apple shooting itself in the foot with the ‘boring’ iPhone 7?

  • Thread starter Thread starter Chris Smith
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Chris Smith

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Some people have already made up their mind about the iPhone 7 – or whatever Apple ends up calling its 2016 iPhone series. It’s going to be "boring" because it’ll have the same design as the iPhone 6s. It’s also going to be annoying because it’ll come without the standard 3.5mm audio jack. But that’s far from being completely accurate. The iPhone 7 will be the best iPhone money can buy this fall, likely featuring substantial under-the-hood improvements that include the all-new iOS 10 software. But is Apple shooting itself in the foot with an iPhone 7 that marks a departure from Apple’s well-known tick-tock iPhone upgrade cycle? Yes and no.

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