C
Chris Mills
Guest
The reviews system is one of the things that makes Amazon good. Thousands of crowd-sourced, supposedly unbiased reviews take the guesswork out of buying sight unseen. But a new study is shedding light on the dark underbelly of incentivized Amazon reviews. Those are reviews where the reviewer has received an item for free, which according to the results of the study, introduce bias into the system. A lot of bias. (more…)
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