Taking a page from Tesla’s playbook, Volvo now advertises its cars as ‘self-driving’

  • Thread starter Thread starter Yoni Heisler
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Yoni Heisler

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For as much as people hate on Tesla, it's impossible to ignore that the company's success has had a discernible impact on the auto industry at large. Tesla may have started out as a curiosity, but the resounding success of the Model S helped convince big time auto manufacturers to take electric vehicles more seriously. Another area where Tesla has had an impact on the auto industry is in regards to self-driving car technology. While some of the features that came with the original incarnation of Tesla's Autopilot suite were already available in some luxury cars, Tesla's implementation of self-driving features was by far the broadest and most ambitious.

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