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Yoni Heisler
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With Apple working overtime in an effort to attract new subscribers to Apple Music, and steal away users from Spotify in the process, the company has doubled down on artist exclusives as a marketing strategy. Over the past few months, Apple has successfully managed to convince a number of big name artists like Drake and Frank Ocean to release new albums exclusively on Apple Music. Predictably, Spotify isn’t a fan of Apple’s business strategy and has reportedly begun retaliating against artists who opt to release exclusives on Apple Music. According to a recent report from Bloomberg, artists who get into bed with Apple may discover that their content becomes harder for users to find on Spotify. (more…)
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Via BRG - Boy Genius Report