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Yoni Heisler
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One hesitates to call the iPhone 7 a surprise success but in many ways that's exactly what it is. While there was never any doubt that Apple's next-gen smartphone would move millions of units, the narrative that the iPhone 7 was going to be an exceedingly boring device was so pervasive that many were quick to dismiss it as nothing more than a stop-gap measure before Apple introduced the radically redesigned iPhone 8. In reality, the iPhone 7 has proven to be far more successful than most anticipated. Bolstered by an improved display, blazing fast hardware, and more, customers flocked to the iPhone 7 in droves. What's more, the iPhone 7 finally delivered long-awaited, if not long-overdue, improvements to overall battery life. (more…)
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