Apple thought about making Microsoft’s Surface Studio years ago

  • Thread starter Thread starter Yoni Heisler
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Yoni Heisler

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Microsoft's new Surface Studio is an intriguing, albeit incredibly expensive, new PC geared for creative professionals. Boasting an impressive 28-inch display, the Surface Studio's underlying appeal is a specialized hinge design that allows users to collapse the display to a 20-degree angle. In turn, users can more readily use the generously sized display for artistic endeavors like drawing or even seemingly mundane tasks like marking up documents. Given the Surface Studio's expensive price tag -- the entry level model starts at $2999 -- and the fact that quantities will be limited at launch, we're not really expecting the Surface Studio to take the computing world by storm. If anything, the product is seemingly geared towards a very niche subset of users: creative professionals. In fact, with many people arguing these days that Apple has been actively ignoring its user base of creatives, some have even said that the Surface Studio is a machine that Apple should have launched. In turn, some have gone so far as to claim that Apple has been busy resting on its laurels, its creative and innovative mojo seemingly usurped by Microsoft, of all companies.

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