Analysts have no idea if smartwatches are dying or not

  • Thread starter Thread starter Chris Mills
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Chris Mills

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Gather round children, for I have a tale of two analytics companies. One says that smartwatch shipments plummeted by over 50 percent last year, while the other claims that sales are up by 60 percent in the same time period. All is not well in the land of spreadsheets. Last week, an IDC report claimed that smartwatch shipments had gone down by 50 percent over the last year. A lot of the drop in shipments was due to a 70 percent decrease in Apple Watch sales, likely due to the impending Apple Watch 2 announcement. But in a report issued this week, rival firm Canalys has Apple's market share up, Samsung in a firm second place (much better than IDC), and Fitbit rounding out the top three.

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