C
Chris Smith
Guest
Niantic’s Pokemon Go mobile game is the easiest augmented reality experience that you can try to understand what the whole AR fuss is about. You basically have a digital layer that’s projected on top of your surroundings, as seen through your phone’s camera. The digital information on the screen changes depending on where you are. And this type of technology has great potential, far beyond what a mobile game can offer. Apple is one of the companies that's expected to release various AR projects in the future. Tim Cook has often hinted that AR is going to be big for the company, even though the CEO never made any announcements. The first AR app coming out of Apple HQ may be a redesigned Apple Maps application that uses AR to display location information on top of the real-world.
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