C
Chris Smith
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After facing plenty of criticism for failing to release big-screen iPhones, Apple in 2014 finally released two new models that featured displays that were bigger than anything seen on an iPhone before. The iPhone 6 release turned out to be a supercycle for Apple, convincing many smartphone buyers to get an iPhone and helping Apple break new sales and profit records. The same phenomenon is expected again this year when the exciting new iPhone 8 is projected to convince more iPhone owners than ever before to get a brand new iPhone. In fact, analysts at Nomura expect a new supercycle for Apple this year that's unlike anything we've ever seen.
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