Google may be forced to stop reading your Gmail for ads

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Chris Smith

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The European Union is looking to take additional steps to guard the privacy of European internet users. The new initiative might limit the power of internet companies when it comes to collecting user data for various purposes. Targets include Facebook, WhatsApp, Google, Apple and pretty much any other company that handles any sort of user data.

The new initiative might, for example, force Google to stop reading your Gmail to serve targeted ads without your approval.

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