Z
Zach Epstein
Guest
Smartphone startup Xiaomi began life as a peculiar beast. From within the safety of China, the company did all it could to copy every last detail of Apple's devices and marketing strategy, knowing there was precious little Apple could do to stop it. When Apple's portfolio was exhausted, Xiaomi moved on to Samsung, copying a large portion of its device lineup as well. But then, the company realized that it could only go so far selling phones in China and a handful of other markets. As growth was on track to slow substantially, Xiaomi knew that it had to work its way into other top-tier markets around the world. And so Xiaomi Global was born.
The Xiaomi subsidiary has hit a few rough patches over the course of the past three-plus years, but today may be its roughest to date. On Monday, Xiaomi Global VP Hugo Barra announced that he is leaving the company.
Continue reading...
Trending right now:
- Galaxy Note 7’s demise explained: Bad batteries and worse decisions
- The oldest TV technology is getting popular again with cordcutters
- AT&T is losing cellphone customers, fast
Via BRG - Boy Genius Report