Kraft Heinz is giving its 42,000 employees a day off instead of buying a Super Bowl ad

  • Thread starter Thread starter Mike Wehner
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Mike Wehner

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Kraft Heinz — the company made up of both the Kraft and Heinz food brands — could certainly afford to buy a pricey ad for this year's Super Bowl, but they're not going to buy one. Instead, the company is going to spend that money in a slightly different way and give its entire US workforce the following Monday off. It's one of those rare examples of a genuinely cool publicity stunt, but Kraft Heinz has another trick up its sleeve, and it involves you.

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