Tim Cook: Augmented Reality is as big of a technology as the smartphone

  • Thread starter Thread starter Yoni Heisler
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Yoni Heisler

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While Apple is typically very cautious when discussing upcoming products and technologies, the company's interest in augmented reality is hardly a well-kept secret. In addition to some notable hires in the AR space, Tim Cook seems to wax poetic about the potential of AR every single time the topic comes up. While it remains to be seen if Apple's interest in AR will ultimately manifest in a pair of AR-powered glasses or perhaps an iPhone with some intriguing built-in AR capabilities, it's probably only a matter of time before we see what Apple's engineers and researchers have been cooking up over at 1 Inifinte Loop.

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