Z
Zach Epstein
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In the smartphone market, Samsung found success not by differentiating and carving its own path, but by taking a page out of Apple's playbook. Or should we say, 132 pages. Apple turned the cell phone industry on its head in 2007 when it released the original iPhone. There was certainly no better company to model its devices and strategy after, and Samsung's sales skyrocketed once it began retooling its devices to look and function more like Apple's smartphones and tablets.
Samsung still takes pages out of the Apple playbook from time to time — case in point — but it has truly elevated its game in recent years, with several recent generations of flagship phones that contend with the iPhone on every level. There is one are where Samsung flagships have never managed to compete with iPhones, but it looks like that will change with the upcoming new Galaxy S8 and Galaxy S8+.
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Via BRG - Boy Genius Report