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Yoni Heisler
Guest
I've been pretty critical of Apple's efforts in the TV space, having previously called the company's seemingly non-existent TV strategy aimless and backwards. And with good reason, nothing Apple has done to date suggests that the company truly understands what makes for a compelling TV viewing experience. Bizarrely, Apple still can't seem to figure out if it wants to jump into the TV space head-first or simply leverage a few TV programs to bolster its Apple Music service.
What's more, Apple's rumored TV subscription service remains nowhere to be seen. If you recall, Apple a few years ago was reportedly interested in rolling out a skinny bundle of cable TV channels at an affordable price. Ultimately, word surfaced that Apple couldn't reach mutually agreeable pricing terms with content providers, thus nipping Apple's streaming plans in the bud. All the while, Apple has already been beaten to the skinny bundle punch, first by DirecTV and soon by Hulu, Google, Comcast and even Verizon.
That said, Apple might have a trick up its sleeve after all.
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Via BRG - Boy Genius Report