Here’s why narrators in fast food commercials have deep voices

  • Thread starter Thread starter Mike Wehner
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Mike Wehner

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Have you ever noticed that the voice-over on a fast food commercial is usually a guy, and that guy usually has a pretty deep voice? Advertisers have long known that humans have rather predictable associations when it comes to sounds, and a new study by researchers at the Georgia Institute of Technology and Vanderbilt University just provided some very concrete evidence to support of one those suspected mental connections: deep voices and low-pitched sounds force your brain to think something is big.

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Via BRG - Boy Genius Report
 
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