Ads will soon invade the Amazon Echo

  • Thread starter Thread starter Jacob Siegal
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Jacob Siegal

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If you assumed that ads on smart speakers were an inevitability, VoiceLabs is here to exonerate you. On Thursday, voice analytics company VoiceLabs announced that it was partnering with top-tier brands and Alexa skill developers to bring "Sponsored Messages" to smart speakers like Amazon's Echo. After testing these interactive ads for months, VoiceLabs believes it has developed the first ad format that voice-first consumers will not only be willing to put up with, but might even connect with.

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