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Yoni Heisler
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Over the past few weeks, we've been inundated with somewhat conflicting information regarding how much the iPhone 8 is going to cost. While some analysts anticipate that Apple's next-gen iPhone will cost somewhere in the $870 to $1070 range, other analysts maintain that the entry-level 128GB iPhone 8 will retail for $1,000, with a more storage-friendly 256GB model set to retail for $1,099. As a point of reference, the 128GB iPhone 7 Plus currently sells for $869.
No matter how Apple opts to price the iPhone 8, it's a safe bet that the device will easily be the most expensive iPhone Apple has ever released. In turn, there has been some chatter that Apple may be doing itself a disservice if it prices the iPhone 8 too high. The reality, though, is that consumers will clamor for the iPhone 8 no matter how expensive it is, even if the entry-level model does ultimately fall in the $1,000 range.
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Via BRG - Boy Genius Report