C
Chris Mills
Guest
Late last year, AT&T launched DirecTV Now, a $35 streaming alternative to regular cable TV. In many ways, it's a standard cable TV package, but you watch it on a phone or a Chromecast, rather than a cable TV box.
Even though $35 is less than most cheap cable packages, it's still a whole bunch more money than avocado-eating millennials are used to spending on their Netflix subscription. Signups for the service clearly haven't been as high as AT&T would like, as it's been pushing promotions like free Apple TVs and a year of complimentary HBO ever since launch. Starting today there's a new promotion for AT&T's wireless customers, and it's pretty hard to beat.
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