C
Chris Mills
Guest
Normally, the third (!!) launch event for a mass-market sedan is not a huge deal for a car company. A couple grizzled execs show up, the West California Dealership Employee of the Month gets drunk at the open bar, and analysts say nice things about anticipated Q2 growth. Not the kind of thing hundreds of thousands of people are expected to livestream, in other words.
But tonight's Model 3 launch Part 3 is a far bigger deal, and not just because Elon Musk is slightly more entertaining on stage. Tonight's where we find out if the Model 3 is a realistic car that will sell to the masses -- and if Tesla can be the automotive behemoth it's claiming to be.
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