Samsung needs the iPhone to hype its Galaxy S21 launch

C

Chris Smith

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  • Samsung Mobile US used an iPhone to send out a tweet hyping the imminent Galaxy S21 Unpacked launch event.
  • This shouldn’t be a big deal, but the fact that a person whose job is to promote Samsung phones chooses an iPhone for work is quite telling.
  • Samsung will unveil the Galaxy S21 series on Thursday during a press event that will be streamed online at 10 AM EST.

It’s January 14th, which means the CES 2021 all-digital edition is coming to an end just as Samsung is about to make its most important announcement of the first half of the year. The Korean giant will take the stage later on Thursday to unveil the Galaxy S21 phone during a virtual press conference. The Galaxy S21 Unpacked event is more than a month early, and Samsung has plenty of reasons to speed up the launch. The Galaxy S20 and Note 20 were not exactly big money makers last year, certainly not compared to the iPhone. Apple dominated sales during the pandemic, and the iPhone 12 demand outpaced supply during the Christmas quarter. Samsung reportedly wants to make up for lost sales and compete against iPhone with a newer, more affordable, Android device. But, in an ironic twist, Samsung still needs the iPhone to build up hype about the upcoming Galaxy S21 launch. Samsung Mobile US just tweeted from an iPhone, reminding fans that the Unpacked event is coming soon.

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Samsung needs the iPhone to hype its Galaxy S21 launch originally appeared on BGR.com on Thu, 14 Jan 2021 at 06:50:00 EDT. Please see our terms for use of feeds.



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