- Google has finally revealed the terrifying amount of data apps like Gmail and YouTube can collect from iPhone and iPad.
- Google started submitting App Privacy labels for it some of its iOS apps after facing criticism that it delayed app updates to delay implementing the mandatory iOS 14 privacy features.
- Both Gmail and YouTube collect plenty of user data for different purposes, including information used for third-party advertising purposes.
Apple’s new iOS 14 privacy features sent shockwaves through the advertising industry last fall when they started rolling out. Apple will not stop advertisers from tracking users across the web and services, but it now forces developers to indicate all the personal data an app can collect and the purposes for said data collection. iPhone and iPad will also force developers to ask for permission to track users across apps and services. Facebook’s massive attack on Apple in mid-December is proof that the privacy changes are a big deal for companies that make money off of highly personalized ads. Those ads are based on the data users allow Facebook, Google, and others to collect about them in return for free access to their services. It’s the kind of trade-off that works in the trade industry. But users might not be aware of the scope of the data they give third-parties access to. That’s where Apple’s App Privacy labels in iOS 14 will help.
Unlike Facebook, Google did not make a big deal about Apple’s privacy features. But the company did delay updating its iOS apps for well over a month. Those updates are finally coming in, with major iPhone apps like YouTube and Gmail having just received their first major updates in several weeks. Unsurprisingly, there’s a massive amount of information that Google can collect from iPhone users.
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Google finally reveals the terrifying amount of data Gmail collects on iPhone originally appeared on BGR.com on Tue, 23 Feb 2021 at 07:31:29 EDT. Please see our terms for use of feeds.
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