Apple’s new iPhone 5s ad is all about strength… and wearable tech

[Guest Chris Smith]

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Apple is far from releasing the iWatch, a device that will reportedly pack plenty of health and fitness sensors to help users collect various data that would be stored on an iOS device inside the newly unveiled Health iOS 8 app, but the company is clearly putting more and more emphasis on wearable tech in its announcements. After confirming the Health app and announcing the corresponding HealthKit tool for developers at WWDC 2014, Apple has released a new iPhone 5s ad that’s all about exercise.

 

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Via BRG - Boy Genius Report