Apple’s legendary first design boss says ‘smartwatches are stupid’

[Guest Zach Epstein]

Steve Jobs had a number of talents that made him the brilliant CEO we all remember, but one of his most impressive abilities is one that isn't often discussed: Jobs had an uncanny ability to attract talent and surround himself with some of the most skilled executives the industry has ever known. In terms of design, Jobs knew early on that Apple's products would need a look and a UX that set them apart if they were going to succeed, and he brought on Hartmut Esslinger in 1982 to make products that people would love and remember.

 

Esslinger did just that, and he is still revered in the industry today. He is currently a DeTao Master of Industrial Design with The Beijing DeTao Masters Academy in China, and his opinions are still widely respected.

 

Unfortunately for Apple, he happens to think that the "exciting new product category" the company is about to enter is stupid.

 

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Via BRG - Boy Genius Report