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The single biggest reason Apple is still in a class of its own


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Guest Brad Reed
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Apple haters may not want to admit it but Apple's business model is working out very well, and not just because it's helping Apple continue to post sky-high profits — it's also helping the company keep its customers fanatically loyal to the brand. The biggest reason Apple is able to do this, writes John Gruber, is that it controls every single aspect of its products, from the hardware to the software.

 

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Via BRG - Boy Genius Report

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