The Fire Phone looks set to burn HTC at the worst possible time

[Guest Tero Kuittinen]

It's no surprise that the $200 Amazon Fire Phone is now the No. 1 on-contract phone at Amazon.com, outselling all Samsung models one month before its official launch. But it's a bit of a shocker that the $300 Fire Phone model with 64GB of memory is the No. 2 phone. American consumers have started showing signs of becoming increasingly unwilling to pay more than $200 for even the latest smartphones, but loyal Amazon customers may be so attracted to the brand that they are willing to pay up for the pricier version of its flagship phone.

 

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Via BRG - Boy Genius Report