Samsung executive feels consumers think beyond just the Apple brand

June 30, 2014

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A few years ago, Apple and its iPhone were the undisputed mobile champions. The company revolutionized an entire industry and was selling units at a record pace. Then came along Samsung. After experiencing a decent launch with the Galaxy S II, the company’s Galaxy S III success really took the world by storm. Samsung poured a ton of money into marketing that consumers had become so entranced by what Apple would project, they forget what else was in front of them. Samsung’s Vice President of Knox, Jae Shin, says that “in the beginning maybe it was just about branding, but I think now consumers have the know-how and the resources to make a smart decision.” With the tools ready, consumers can decipher which device is actually right for them instead of being tricked into thinking one or the other is a superior product.

Source: Computing

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