Apple’s latest iPhone 5s ad is all about power, but not the kind you think

[Guest Zach Epstein]

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Apple's advertising agencies have always been great at finding ways to show off a device's key features while still managing to tell an important and entertaining story. This two-punch combo is one that rivals haven't quite yet mastered, and Apple again showed us how good it is in its latest TV ad for the iPhone 5s.

 

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Via BRG - Boy Genius Report