Isis — no, not ISIS — Mobile Wallet to rebrand amid confusion with terrorist group

July 8, 2014

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We’ll just file this one under “probably a good idea.”

Isis Mobile Wallet, a digital wallet app, will be changing its name to avoid any confusion or controversy it may have sparked because of the similarity of its name with the ISIS (Islamic State of Iraq and Syria) militant group.

ISIS has been making international headlines as of late, so this definitely isn’t a bad time for a change.

While the company is still working on a new brand, CEO Michael Abbott released a statement reassuring its customers of the company’s intentions.

“We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” Abbott said. “Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.”

Source: The Verge

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