AT&T is finding few takers for its ‘sponsored data’ program

July 11, 2014

AT&T's controversial "Sponsored Data" plan, originally unveiled in January, has been billed as both a cause for concern and a potential boon for consumers, but in the months following the announcement, not a single high-profile company has joined the pilot program. Re/code reports that AT&T has added several smaller names to the program since then, but what could have been a landmark partnership for the the program, Prime Data on Amazon's Fire Phone, never came to fruition.

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