NASCAR pushing for viewer engagement during races with second screen experience

July 11, 2014

http://androidforum.us/data/MetaMirrorCache/2dbdd769ce1ea6ed6e54e9797f779d01.jpg

You may not be watching NASCAR races on television, but there are millions of people that do. The sport that has quietly remained relevant in recent years and is working on a way to keep viewers as engaged as possible, even if they cannot attend a race. Speaking with VentureBeat, the sport’s managing director of digital platforms Colin Smith expressed his feeling that television cannot give viewers everything needed at once. Smith explains that viewers’ traffic on race days are 65% rooted from mobile devices.

With the new NASCAR app, the sport is ready to immerse viewers into a total experience. With the app, users can get dynamic views of tracks and drivers. But if they are a fan of a particular driver, they can focus on that person. So no matter what the television broadcast does, users of the app can have a tailored view of the race and a custom feed of news.

Source: VentureBeat

Come comment on this article: NASCAR pushing for viewer engagement during races with second screen experience

Visit

TalkAndroid for Android news, Android guides, and much more!

http://androidforum.us/data/MetaMirrorCache/78044ab057ef297b33ef96ff3cf39191._.gif

News via TalkAndroid