Amazon launches inaugural Fire Phone commercial, focuses on free Prime subscription

[Guest Justin Herrick]

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The best way to launch a new phone is to show its features. That way, consumers can see what makes it a differentiator. Amazon, though, completely disagrees. In the first commercial for the Fire Phone, Amazon instead focuses on the handset’s free one-year subscription of the Amazon Prime service. The rest of the Fire Phone is left to just be there.

 

Amazon’s Fire Phone launches exclusively with AT&T on July 25. Hit the break to watch the video.

 

Click here to view the embedded video.

 

 

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