Female Gamers outweigh their male counterparts with money, time, and loyalty

August 11, 2014

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Gaming in general has long been an area controlled by the male demographic. However, due to apps geared towards a different demographic entering app stores, there has been a large influx of female gamers in the mobile realm. Some people may attribute the heavy female presence to Kim Kardashian’s game, but it seems that that is not the case.

Out of 19 categories for games, 9 of them are predominately comprised of female users, while 6 are male and 4 are split fairly evenly. The top two most popular categories are mostly female, showing just how large their presence is as gaming consumers. Females are 31% more likely to purchase items in-game, spend 35% more time gaming, and were 42% more likely to be playing a downloaded game after one week.

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This is great news for Google and the Play Store, but is also great for developers and ultimately Android users everywhere. Now that games are played by more females, advertising will become more diverse. More companies will be interested in advertising, bringing in more money to developers, allowing them to make better software for us to use.

Source: Flurry

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